We are fuckemup, a husband and wife operated business. Raising kids in this world has really made us think about how they can protect themselves when the time comes, though we hope it never does. We can teach our kids how to defend themselves but there are always those "what ifs" in our minds. So we really just wanted to create great products to help with defending yourself during an attack. When one of us goes out alone, the thoughts of all of those crime podcasts pop up and then we are in a panic and constantly checking in on the other. Fuckemup is here to offer piece of mind when its needed.